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Have you ever wondered why your competitor or another website in your niche seems to always rank higher on search engines than you do even when you update just as regularly and your content quality is similar?
Well, just as fingers are not equal, so are domains not equal. All the difference is most likely in how much authority their domain has over yours. Now, this authority is not only dependent on how old your domain is. It is dependent on other factors like the popularity and size of your website.
Developed by Moz, domain authority is a logarithmic score ranging from 1-100 that describes how relevant your website is in your niche. The score depicts how likely it is for your website to rank high on search engines with 1 being the least and 100 being the most. This means a website with a higher authority score has the potential to rank higher in search engines.
As the name implies, it is a tool that allows you to know exactly what the authority of your domain is. It takes into consideration, factors such as the quality of content, keywords, and even the number of sites that link back to your own site.
Apart from letting you know what the potential of your website is in ranking high on search engines, it is important to check your domain authority so as to:
While there are many tools to use, the most recommended is the SerpBox Domain Authority Checker which is absolutely free while also allowing you to check multiple websites all at once.
You are probably already wondering what to do with whatever number the SerpBox tool shows and how to know what it means for your website. Well, here is how it works.
While it is important to note that if your website is very new, then your score could be as low as one which is only expected, there's no such thing as a good or bad score. This is because having a high score shouldn't be your only priority. You should only use it comparatively. This means if you hypothetically have a score of say 60 and your competitor has 65, then you should aim at having a score higher than that so as to rank higher.
Simply put, use your score to find domains with higher scores and then go on to make better strategies to rank higher.
You definitely want to know if search engines see your website as a relevant one in your niche and all you have to do to determine this is to make use of the Domain Authority Checker by SerpBox here- https://serpbox.com/domain-authority-checker. It incurs no expenses, is reliable and very easy to use.