Building a website is considered by many to be a long and challenging journey. While you may find that a simple site is an easy task to accomplish, the creation of a truly incredible one is a continually evolving process.
There's never a point at which you can stop with a perfect site. It remains a fluid entity in a way - forever changing, growing, advancing. With technology and SEO shifting every day, it remains crucial to stay at the very top of your game. For many, this involves examining your competitors ruthlessly. Some people don't analysis direct adversaries - sometimes it's friendly evaluation between two associated companies. However, there are a wealth of benefits to site-by-site analysis.
Firstly, consider how vital real information is. In theory, a site can seem perfect. But the reality can be different. To try and help you understand what we mean, we're going to look briefly at the act of cooking a meal.
When you cook, you gather the ingredients, you prepare them according to the instructions, and you do everything which is widely considered to be correct. However, even when you have done all of this, what remains? Someone has to taste what you've made, and offer an outsider perspective. They can show you what you've done wrong, how to change things, and what should remain.
Building a site is much the same process! Even if you do all the things you're supposed to, and make sure that your SEO is perfect, you still need to move out of the theoretical knowledge and make sure that you are performing as well as the competition. Examining something which is different from you, and an outsider's perspective on how SEO works and how sites are supposed to look can be invaluable. You get raw and honest information about how well you'd perform against your main rival, and this will help you to change things or move forward because your new site is ready to steal the spotlight.
When you perform competitive analysis on a website, the information which is available to you will be immensely beneficial. You're learning about several critical components of a site and how the more prominent corporations are styling their platforms. For example, you'll see things like how many backlinks you've got in comparison to your rivals, whether your URL matches up correctly, how long your site takes to load, and all kinds of other factors besides. It's one of the best ways to get real information about how well you'll stack up. Because if you're not happy with what you see, then you can just as quickly make adjustments!
All of the different facts and figures that the comparison tool provides for you have been designed to provide a clear understanding of how you can make your latest improvements. Businesses who accept that their site has to grow and evolve all the time have a much better chance at success because they're always seeing how they stack up against competitors and even corporate giants, to get that understanding of what needs to happen to make a change.
The information that you get can also help you in other areas of your business. For example, the site tells you if Google has blacklisted you. This blocking only happens if their systems detect viruses or unsafe content on your site, so you get an early warning system as to whether you've got a problem or not.
Furthermore, it helps identify how well your platform performs from a mobile-friendly perspective. In the world of increasingly developing smartphones and technology, you're going to want to know if you've got a viable mobile presence because a lot of users will try and access your site via their phones. It even provides you with a look at your site from a mobile perspective, so you can customise the way your platform looks if you need to.
More importantly, it'll tell you where your site ranks on the web! Sites like Facebook for example clock in as being the third most visited location in the world, which is to be expected, but wouldn't you like to know how well you're doing? It's vital information to think about when building up your website and considering all the different variables which make it successful.
So why is site-by-site comparison such a critical part of the SEO process? Well, most businesses rely on the strength of their webpage to make sure that they attract as many potential customers as possible. After all, what you have to remember is that when you're trying to build up the best possible business, you need that central platform for people on which to assemble. Whether it's to read the content you've created, buy goods or services or join in with discussions, the site has to perform well to keep everyone invested in your company. If your site doesn't do any of the things which a competitive enterprise can do, you may find that the business goes to them, and you lose out!
Our goal has always been to close the gap between major corporations and smaller businesses, which is why we've worked hard to give you what you need without any cost. Having free SEO tools is the best way that you can upgrade your site without sinking massive resources that you don't have, and we're always adding new comparisons and features to make your experience has helpful as possible. It's so important to remember that there's a lot to gain from seeing what the competition is doing - most businesses will tell you that you have to stay connected! It's easy to get isolated and separated from your industry if you're not careful, and without a clear understanding of what everyone else is doing, you may miss out on exciting new trends and choices.
So with that in mind, we encourage you to use the competition analysis tool to get that core information for your business to examine. The resource has been set up to cover everything necessary, and it's all arranged in an easy to view format. There are some pieces of data which you'll need to sign in to see, but this is easy to do with the corresponding button you'll see at the top of the page! When you've registered, the full set of data is there and waiting for you - don't be fooled though, there's a lot which you can view without any commitments at all, but we'd love to invite you into the family.
If you have any questions about the site, how to use it and a specific feature, then you're more than welcome to speak to a member of the team. They're on hand to talk to you about best to use the site and how you can get the most from it, and welcome your suggestions and input on how to improve the services we work tirelessly to produce. The competitor analysis tool is always evolving like we are, so you should make sure that you evolve with us! If we all work together, then you can reach your maximum potential, and we can keep on providing these services to people, so make sure you look at all that's going on.